Services
Services are custimized to each client based on business goals.
You know your product. We know how to make people care about it.
Content Strategy
Build a clear content strategy around your audience, product, and business goals.
Video & Content Production
High-retention short and long-form video editing.
Growth Systems
Repeatable frameworks for audience expansion.
Brand Storytelling
Crafting narratives that resonate and build trust.
SaaS Marketing
User-centric content driving product trials.
Creator Partnerships
Find and manage creators who can introduce your product to the right audience.
Podcast Scaling
Repurposing long-form into viral organic content.
UGC Creation
Authentic user-generated content for social proof.
Paid Ads Creative
Conversion-optimized visuals for performance marketing.
Social Management
Full-service posting and community engagement.
Data Analytics
Deep insights to refine and optimize performance.
AI Workflows
Leveraging automation for efficient production.
Content Strategy
Comprehensive roadmap for multi-channel dominance.
Video Production
High-impact short and long-form video editing.
Content Strategy
Comprehensive roadmap for multi-channel dominance.
High-impact short and long-form video editing.
Real Results
Clean EmailÂ
4.2 M+
Total Views
21.3M+
Impressions
$32K+
Organic Annual Attributable Revenue
When I joined Clean Email, the company had only a small YouTube presence and no established organic content system. I built the strategy from the ground up, testing formats, refining messaging, and eventually shifting to a search-first approach centered on user pain points. As the channel grew, I hired and managed a remote team of editors and writers, created production workflows, and built repeatable systems for scripting, publishing, and quality control. The result was an organic content engine that generated millions of views, meaningful business revenue, and became a reliable acquisition channel for the product.
I partnered with creator Dayna Roman when she was looking to grow her online presence. Together, we built a content strategy centered on consistent publishing, rapid experimentation, and short-form storytelling. I was involved in every stage of the process—from content planning and filming to editing, analytics, and creative direction. By testing hooks, trends, and formats every day, we grew her TikTok from roughly 2,000 followers to nearly 200,000 in eight months, while learning firsthand how to build repeatable growth systems for creators.
Dayna Roman
2K → 200K
TikTok Followers
8M+
Top Viewed Video
21 Posts/Week
Content Output
The VFX Script is a podcast featuring conversations with leading artists and executives in the visual effects industry. My role was to transform each long-form interview into a complete content system that extended the reach of every episode. I developed a workflow for creating platform-specific clips, optimized content for discovery across YouTube, LinkedIn, Instagram, and TikTok, and focused on making highly technical conversations engaging for broader audiences. By turning each episode into dozens of pieces of content, we significantly increased monthly reach and introduced the podcast to audiences beyond its existing listeners.
48K+
Monthly Views
84% Reach
Of Non-Followers
970%
Monthly View Growth
The VFX Script Podcast
About Us
Story Behind the ScrollÂ
Social McGee started shortly after I graduated from UC San Diego, where I studied Communication and Photography. What began as a natural intersection of the two, understanding how people communicate and how ideas are brought to life visually, quickly became a career in social media strategy.
Over the past five years, I’ve worked behind the scenes of brands, creators, and growing companies to figure out what makes people pay attention, engage, and ultimately take action.
That curiosity still drives how we work at Social McGee today. We look closely at your audience, your brand, and the data behind your content to understand what’s working, what’s missing, and where there’s room to grow. Then we turn those insights into a strategy your team can build on.
We’re creative, but never for creativity’s sake. We care about the details, test ideas often, and stay close enough to your business that the content feels like it came from your brand, not an outside agency.
Social McGee has grown since those early days, but the approach hasn’t changed much: understand people, make good work, and pay attention to what happens next.
~Lauren McGee